Posts Tagged ‘review’

As a marketing professional  working in the e-commerce industry and someone who’s passionate about fashion, I get giddy when these two worlds collide!  Like in the case of the new Miu Miu online store.

I took the liberty of being nosey and poked around a bit. Here are some of my overall thoughts on the new online shopping experience from Miu Miu.

• Very clean multi-country website
• Rich editorial/ descriptive content
• Separate Category “Fashion Show Selection” seems to be a curated list of “favorites” and “must-haves” – great idea!
• Good use of maximizing space on every page – From the introductory page all the way to  the checkout page
• Clear and zoomable product photos
• Clothes shown both ON and Off models – ie both as bare “product” type shots and as more “body” type shots
• Visibility of number of items in shopping bag, at all times via icon in top right hand corner
• Use of the standard Filter options like “Material” “Size” and “Color” – Except , no use of filter for “Price” (perhaps because when you buy Miu Miu your expected not to care about the price? after all it is a luxury brand.)
• Website only available in English and Italian - Despite the fact that you’ve already selected your country in advance. For example if you say you’re in France, French is not given as a language option.
• Lacking in Social shopping experience – no “share” or “like” buttons were to be found anywhere!

OVERALL -
A good straight to the point website that maintains the “luxury” of the Miu Miu brand that integrates “some” of the best online practices. But fails to take into consideration the global scope of the consumer market ( non English and Italian speaking consumers) as well as there was a major lacking in the integration of Social Media tools.
Could increase language choice. Every product could have a name ( all skirts are not made equal! Would be nice to see some imagination like they do for the lookbooks.)
Must add social media buttons.

ALSO – I actually tried to purchase two items and it wouldnt allow me ( as of Sat April 9th) , so they might want to look into that.

Hope that this was an insightful look at the new e-shop by Miu Miu from an insiders perspective. Let me know your thoughts.

xoxo

Now when it comes to creating a wardrobe that a working gal with style and more on her plate than just work craves, Costume National has it down to a science.

Not only was there the showing of the Powerful-Neo-Power-Suit with bold colors such as bright blues and oranges but the collection made room for your quintessential day to night wear that’s sexy without being overtly too, lets say Anna Nicole-ish ( RIP).

All the tailored pieces were clean and classy.

Thank Heavens!

Because after seasons where the modern woman is left to wear nothing but patched Jeans and torn military style jackets there is finally a return to elegance, and this is definitely welcomed.

As I entered the second floor of the H&M in Les Halles, in the 1st arrondisment in Paris, I was looking for a very pleasant fashionable surprise, the day had finally arrived! I was so excited to see the crowd of people ripping, pushing and shouting – I especially took that as a good sign when a young man said ” ca, c’est beau!” in reference to a well tailored men’s coat.

Well, suffice to say that’s as far as my excitement went and frustration and disappointment kicked in. I really don’t want to rain on H&M’s parade, but this was a lack luster showing by one of the most major designers to team up with H&M so far. Apart from the men’s items( well tailored suits, shirts and even shoes), it was all leopard prints for the women, i mean everywhere: on the flirty tops, the pants, even the bras and panties! all I wanted to see was a lil of what he usually does with his own line variety and color.

The median price points were somewhat reasonable if you give and take a few things, the jeans pants were worth the money, the basic women shirts and jackets were not. I’m sorry I’m not looking to buy something just because Roberto Cavalli made it, I’m looking to buy something because Roberto Cavalli made it , AND it was well made – Ca c’est une difference!

Anyways after the 30 minutes or so i stood around absorbing all these fashionistas, men included, I was tired, and disappointed so I wanted to get the hell outta there. I did not want to look like the entire clan that just stepped out of a jungle book story, with all that leopard. On my way out the section was almost rack-less, items were moving faster than a tornado.

To this day I think the Stella McCartney and the Karl Lagerfeld were very strong collaborations for H&M. Let’s see what the future hold.

I’ll put some pics i took from my camera, later.