If you’re trying to find some background information on the history of the french fashion brand Carven, that may be a bit hard to come by. The brand has a rich history, that was started in the 1940s by Madame Carven as a novice to the world of Haute Couture. At the time she challenged the industry in her democratic outlook on fashion, making affordable luxuries for the masses. She had even served as a member of the very prestigious Chambre Syndicale de la Haute Couture in Paris in 1945.
Like many brands of that era, only few survived without interruption to this day. They’ve became more known for their perfume “Ma Griffe” and for working with airline companies to make their uniforms in the 1970s (Air France).
Following in the footsteps of brands like Chacharel, Carven has made a triumphant fashion come back since 2009 headed by (ex- Givency Paul Ka), Guillaume Henry at its helm.
I for one, am very excited with what Guillaume has done so far and hunger to see what he has in store for the seasons to come! He seems very much in touch with todays women, what we like and also the realities of our financial expectations.
Look at what he had to say to Vogue UK about the line “I wanted to create a look that was less evening, less cocktail, more girl next door; that’s the girl I know,” … ”Some designers create and imagine a woman, a customer, and that’s great – but it’s not for me. I design for the owner’s wife, my mother, my friends; someone going to work, with children, going out at night – women I know.”
Making clothes that’s accessible with a touch of luxury is definitely up my alley, and I’m sure you’ll
love it too.
Paris Store Address:
Boutique Carven
34 rue Saint Sulpice
Paris, France
Tel: +33 (0)1 43 54 78 72
