Posts Tagged ‘miu miu’

As a marketing professional  working in the e-commerce industry and someone who’s passionate about fashion, I get giddy when these two worlds collide!  Like in the case of the new Miu Miu online store.

I took the liberty of being nosey and poked around a bit. Here are some of my overall thoughts on the new online shopping experience from Miu Miu.

• Very clean multi-country website
• Rich editorial/ descriptive content
• Separate Category “Fashion Show Selection” seems to be a curated list of “favorites” and “must-haves” – great idea!
• Good use of maximizing space on every page – From the introductory page all the way to  the checkout page
• Clear and zoomable product photos
• Clothes shown both ON and Off models – ie both as bare “product” type shots and as more “body” type shots
• Visibility of number of items in shopping bag, at all times via icon in top right hand corner
• Use of the standard Filter options like “Material” “Size” and “Color” – Except , no use of filter for “Price” (perhaps because when you buy Miu Miu your expected not to care about the price? after all it is a luxury brand.)
• Website only available in English and Italian - Despite the fact that you’ve already selected your country in advance. For example if you say you’re in France, French is not given as a language option.
• Lacking in Social shopping experience – no “share” or “like” buttons were to be found anywhere!

OVERALL -
A good straight to the point website that maintains the “luxury” of the Miu Miu brand that integrates “some” of the best online practices. But fails to take into consideration the global scope of the consumer market ( non English and Italian speaking consumers) as well as there was a major lacking in the integration of Social Media tools.
Could increase language choice. Every product could have a name ( all skirts are not made equal! Would be nice to see some imagination like they do for the lookbooks.)
Must add social media buttons.

ALSO – I actually tried to purchase two items and it wouldnt allow me ( as of Sat April 9th) , so they might want to look into that.

Hope that this was an insightful look at the new e-shop by Miu Miu from an insiders perspective. Let me know your thoughts.

xoxo

Alix of cherry blossom girl wearing blue miu miu platform heels at Paris Fashion Week.

At the time I took this shot I was in love the white lace dress (I think its by Marc Jacobs) and am still hoping a similar one will turn up at my vintage store here in Paris.

Dresses are all over the place, tiny cute little baby doll, Mod inspired dresses that hit above the knee that Eddie would have worn back in her day and that Sienna and Mischa now rock.

Kate Husdon wore her Chanel dress with black leggings and pumps out on the town recently.
Another way to wear these baby doll dresses are over jeans/denim that are tapered or pencil
to give a more elongated look to the legs.

They’re cute if you have long legs and all, because those are about the only things they accentuate. Honestly, they’re pretty much shapeless. So stay away if your a lil round, or curvy they could make you look like a potato.

However, if you’re sexy legs are here for the showing, here are some picks on and off the runway.

On the Runway:

1. Chanel 2. Chloe 3. DVF 4. Miu Miu

Seen on:

1. I love Piper Perabo’s dress the best, the color adds a big punch, no need for accessories or jewelry, just a pretty smile.

2. Sienna Miller is always standing pretty, in her A-line dresses.

3. Mischa Barton has been seen all over in Mod dresses, day and night, here she dresses down her eyelet dress with some funky hippie boots and a multi-color jacket.

4. Hillary Duff wears a sparkling black sequined dress, lightly accentuated with bangles.

Right now I’m on the hunt to find some retailers with cute dresses to collage in my next post. More later (wink)
Love – Jahaute!

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