Jessica Simpson is one blond that will be laughing all the way to the bank. WWD reports that as of 2012 the Jessica Simpson brand is expected to hit $1 billion in retail sales!
- source:adrants.com
Make all the dumb blond jokes you want, but don’t expect them to slow down this miniature powerhouse.
When Jessica Simpson came into our homes via her Reality TV show “Newlyweds” with then husband Nick Lachey, many people were hooked not because they thought the show was good, but because they were entertained to see what “dumb” things Jessica would say that would have Nick rolling his eyes; like the time she thought “Chicken of the Sea” tuna was actually chicken.
Since then, the TV series has come to an end, there has been a divorce and many rumors surronding her personal love life with stars like John Mayer.
However, popularity has its rewards. When the Camuto group ( company behind Nine West and Vince Camuto) approached Jessica Simpson about a shoe line she reveals “I jumped right on board,”… “Vince Camuto is definitely a role model to me when it comes to making shoes. He just believed in me from ‘Newlyweds’ [her former MTV reality show that ran from August 2003 through March 2005]. He just thought I could relate to the everyday consumer, and that I had it in me to design and wear the product.”
Since then her name has skyrocketed to include 22 licensing agreements for junior sportswear, dresses, handbags, fashion jewelry, intimate apparel and fragrances.
Simply put , because of her music and her reality TV show she was “well enough” known for the company to attach a brand that consumers would find familiar to relate.
Behind every powerful young star is an even more powerful mother: There is a Tina behind Beyonce and there is a Tina behind Jessica. She shares the present duties with her mom Tina who handles all the monthly business trips to New York to meet people and see the licensed products.
Shop online www.jessicasimpsoncollection.com
