Sneak Peek : Hudson Jeans new ad campaign is rocking out with the 17 year old daughter of Jerry Hall and Mick Jagger, Georgia.
From the looks of the photos Hudson is about to step up the premium denim game.
“It’s all about her genes — literally and figuratively,” said Advertising Executive David Lipman at the shoot in an East London studio. “It’s all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it’s her spirit that captivates me.”
Lipman noted that Jagger’s English and American lineage mirrors Hudson’s brand, which has a Union Jack logo. Among the campaign images are ones of Jagger wearing denim cutoffs and lounging on a Union Jack pillow or posing in ripped, bleached jeans against the background of an elegantly disheveled apartment, complete with beat-up leather armchairs and worn afghan rugs.
Having already conquered the already overcrowded premium jean market, Hudson with the funding from its new investors plans to expand and focus more on its non traditional jeans ( such as a ripped pair modeled by Georgia) and also on their mens line.
