For the last two years print magazine are dying either from lack of readership, ad revenues or both, take examples like Domino, Business 2.o and Missbehave.
But I’ve got good news for all you mg hags – our favorite print mags are fighting back! Or at least trying to.
Word from the grapevine is that :
“with a drop over 25% in ad revenue from print magazines last year, a group of prominent magazine publishers including Time Inc.,Hearst, Conde Nast, Meredith and Wenner Media are launching a jointly-funded $90 million dollar ad campaign to help convince readers, advertisers and shareholders of the “power of print.” The 7-month campaign, developed with Y&R New York, is expected to roll out with lush color spreads in the May issues of nearly 100 print magazines and web sites with taglines such as “We Surf the Internet. We Swim in Magazines” and “Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”
Well, well…we’ll see how that goes.
