When I first heard that H&M was having a more upscale co-brand they call it “The new fashion brand that puts the haute in high street” but I call it “chic-ness for cheapness!”…But then I saw the pictures and these clothes look a lot like Banana Republic to me, or even a Club Monaco. What’s the deal?
H&M says “COS is the new fashion concept that’s set to land in London’s shopping
heartland, with a sleek William Russell designed Regent Street flagship, due to
open its pristine doors on 16 March. COS is the progeny of H&M that merges high
fashion attributes (meticulous fabrics finish and fit) with ground level
pricing; creating inspirational design that’s financially accessible. “
I think COS will do well with the khaki happy crowd that already shops at Gap, J. Crew and Banana Republic.

























































