Posted by Yanique | Comments : (0)
Category : ad campaigns
Tags: ad campaigns, conde nast, elle, magazine
For the last two years print magazine are dying either from lack of readership, ad revenues or both, take examples like Domino, Business 2.o and Missbehave.
But I’ve got good news for all you mg hags – our favorite print mags are fighting back! Or at least trying to.
Word from the grapevine is that :
“with a drop over 25% in ad revenue from print magazines last year, a group of prominent magazine publishers including Time Inc.,Hearst, Conde Nast, Meredith and Wenner Media are launching a jointly-funded $90 million dollar ad campaign to help convince readers, advertisers and shareholders of the “power of print.” The 7-month campaign, developed with Y&R New York, is expected to roll out with lush color spreads in the May issues of nearly 100 print magazines and web sites with taglines such as “We Surf the Internet. We Swim in Magazines” and “Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”
Well, well…we’ll see how that goes.
Posted by Yanique | Comments : (6)
Category : Uncategorized
Tags: closes, conde nast, down, gone, jane magazine, jane pratt, shut
Another one bites the dust! Conde Nast is ripping Jane Magazine from the stands and out of your hands ( that rhymed …lol)
OMG! What is really happening in the world of US publishing if a young funky magazine like Jane can’t stay a float in the competitive world of womens magazine? Joining the ranks of …well, I’ve forgotten already, but all the other mags that got pulled last year, including Elle Girl.
Anyways, this may be sad for some people to hear, but all is I can say is “Thank Gawd, it not Lucky Magazine!!” I’d seriously have a Mini-demonstration/Hunger Strike (hmm- the later I’d have to coach myself into, starving for fashion has never been my deal, but desperate times call for desperate measures) outside the Conde Nast headquarters!
“We worked diligently to make Jane a success. However, we have come to believe that the magazine and Web site will not fulfill our long-term business expectations,” Conde Nast Publications Chief Executive Charles Townsend said in a statement.
Where have all the JANE girls gone? They probably left the readership when the founder Jane Pratt left in 2005.
Whew, BYE BYE JANE!
If you (sorta) liked Jane you might like:
BUST
Lucky
Nylon
Missbehave
Honey
and…fill me in, let me know what you read!
