Posts Tagged ‘advertisement’

Melanie Fiona and Trey Songz- Rocawear ads

Singers Melanie Fiona and Trey Songz shot the Rocawear ads a while back. Here are two of my favorite shots. I love the rich details of the images, the interior deco is sick!

melanie fiona

trey songz

More images here from the source

Kate Moss New Face of Isabel Marant

Well if it seems like every other page you turn in you magazine there’s a picture of Kate Moss you’re probably right. Next to Giselle this girl gets more bang for  (a fashion magazine) book!

Madame Kate at the ripe ole age of 36 is doing what many top models, who’ve retired by this point, wish they could, work.

As the new face of chic Parisian label Isabel Marant, Kate brings the face to a Parisian favorite brand that has a cult like following of celebrities. Lets not even get into figures but that kind of marketing move doesn’t come cheap! * I mean they did call in the heavyweight, the big dog.

kate moss face of isabel marant

Kate Moss Isabel MarantKate Moss for Isabel Marant

I absolutely love the simplicity of the black and white ads, but my only concern is advertising clutter and brand dilution.


Kate is a well known and used face , Isabel Marant to many isn’t an internationally well known brand. Combined with the fact that she’s already doing ads for Longchamp , YSL, Balmain, Topshop and now Just Cavalli isn’t the chances of Isabel Marant getting lost in the Ad clutter is high? Especially in jam-packed mags where after seeing one Kate you’ve basically seen them all.

Or is it that we can never tire of Kate and that she can bring Isabel Marant exactly what they want, more visibility?

Other ads in run:

kate moss ysl ad parisiankate moss ads

kate moss just cavalli

kate moss longchamp

Dolce and Gabbana (Gang Bang) ad pulled

OMG! Am I the only offended by this ad? or Am I overreacting?
I’m really tired of fashion ads blurring the lines as to what is sexual violence and pornography in advertising photography. (Interesting factoid- back in college I learned that some of the most popular fashion photographers started out as porn photographers…hhmm)

1. Most of the images that sell stuff to women have them lying on their backs.
2. Looking emaciated, with a gaze on nothing in sight
3. Women are depicted as defenseless and overly sexualized

My street instincts tells me that anywhere else this would be seen as a gang bang, battery, train or whatever other term its called in your neck of the woods. But then again, my knowledge of fashion and advertising, is saying, “this is nothing new” – but does it make it right, if a 13 yea old girl flipping through her mom’s Vogue sees this what will she think?
1. its ok to be the center of attraction if you don’t resist
2. be sexually passive
3. being surrounded by numerous men in a compromising situation is ok

Can you see where this could lead a teen girl to think that these things are ok, if she’s constantly bombarded by these images?

Many designers and fashion brands have used over sexualized violent images of women to sell many products( or get the medias attention, which has worked here)

You know the old adage still holds true, “sex sells” …amm have you seen the marketing for Abercrombie and Fitch, and have you seen the clothes? I can’t see how wearing those ugly wrinkled basic tees would make a man look like a hunk. But simply put, the mind believes what the eye perceives. Its one thing I learned while studying advertising in grad school and working in publishing, “whatever causes a stir will sell”.

Case in point lets take a look at the most recent copy of Elle Magazine I have, are these images ok, or are they just as suggestive?:

CESARE PACIOTTI

DSQUARED


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