Posts Tagged ‘ad’

Eva Mendes too sexy in Calvin Klein Secret Obsession ads

The ad Shot by Steven Meisel, featuring Eva Mendes for the new Calvin Klein Obsession is apparently so hot and steamy that the even the TV censorship folks are getting hot and bothered. They have refused to allow the ad to run, so Calvin Klein is taking it to the internet instead. Great Move.

More and more people are using the internet anyways to watch videos and even TV. I predict that TV, as we know know it today, will be dead in 10 years from now. I can’t tell you when was the last time I actually watched anything on TV, because everything is available on the internet, plus I spend so much of my time here. It’s just a waste of time for me shifting between two machines.

If you cant take the heat…change the channel, or turn the page!






so anyways speaking of hot and sexy, oh lordy, has anyone seen the Abercrombie & Fitch website lately. OMG!!!!!

I dont want to give it all away but, there’s a hell of a lot of caressing of naked skin, tumbling in bed, pulling on sheets, kissing, playing with water and sultry side looks. The world knows that american teens are all having sex, opps, I mean “sheet pulling experiences” all over the USA. But does this video rightfully represents what is going on with american youths, or is it a manifestation of the directors imagination and the branding strategy of Abercrombie & Fitch, to make it resonate in the minds of the consumers. Well resonate this one sure will.

As far as I remember Abercrombie & Fitch has always been in the media light for one thing or another, whether it be there “prejudiced” hiring policy to only hire “pretty people” or its depiction of shirtless hot bodied young men in classic black and white ads.

I don’t think they could run this on TV either. Take a look, leave me a comment.
Abercrombie & Fitch

(source)

Dolce and Gabbana (Gang Bang) ad pulled

OMG! Am I the only offended by this ad? or Am I overreacting?
I’m really tired of fashion ads blurring the lines as to what is sexual violence and pornography in advertising photography. (Interesting factoid- back in college I learned that some of the most popular fashion photographers started out as porn photographers…hhmm)

1. Most of the images that sell stuff to women have them lying on their backs.
2. Looking emaciated, with a gaze on nothing in sight
3. Women are depicted as defenseless and overly sexualized

My street instincts tells me that anywhere else this would be seen as a gang bang, battery, train or whatever other term its called in your neck of the woods. But then again, my knowledge of fashion and advertising, is saying, “this is nothing new” – but does it make it right, if a 13 yea old girl flipping through her mom’s Vogue sees this what will she think?
1. its ok to be the center of attraction if you don’t resist
2. be sexually passive
3. being surrounded by numerous men in a compromising situation is ok

Can you see where this could lead a teen girl to think that these things are ok, if she’s constantly bombarded by these images?

Many designers and fashion brands have used over sexualized violent images of women to sell many products( or get the medias attention, which has worked here)

You know the old adage still holds true, “sex sells” …amm have you seen the marketing for Abercrombie and Fitch, and have you seen the clothes? I can’t see how wearing those ugly wrinkled basic tees would make a man look like a hunk. But simply put, the mind believes what the eye perceives. Its one thing I learned while studying advertising in grad school and working in publishing, “whatever causes a stir will sell”.

Case in point lets take a look at the most recent copy of Elle Magazine I have, are these images ok, or are they just as suggestive?:

CESARE PACIOTTI

DSQUARED


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