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Category : fashion news
Tags: fashion news, lee cooper, Report
Can Lee Cooper be saved?
Lee Cooper France is filing for bankruptcy – a year after it’s parent company went bust in 2009. British parent company Lee Cooper International Was bought out from the Matalon group by Sun Capital Investors in 2005 and the company was thought to be on the verge of a comeback.
The Lee Cooper brand was founded in England in 1908 by Morris Cooper and bills itself as “The Fine English Denim Company Since 1908.” Over 100-years old, Lee Cooper, headquartered in London, has a worldwide presence with operations in over 70 countries.
But what went wrong for the denim brand? What led from sales 95 million in 2006 to 28 million in 2009?
Were they too focused on the French market?
60% of market share/revenues came from France and many of their marketing efforts and collaborations were franco-centric (sub-line collab with JC de Castelbajac & ad campaign with The French fashion darling Lou Doillon)
Was Lee Cooper putting all their eggs in one basket?
How could they compete on a more global scale with the big players such as Diesels, Levis, G-star, Guess , Gap etc?
They should have taken their marketing back to it’s roots, like Burberry. British made that’s spells international style and functionality.
What should have been their “positioning”?
Could lee Cooper have survived with a social media strategy?
So many questions and speculations.
Today on the company’s online shop many items are slashed with price discounts, and it seems like the file for bankruptcy means they have no money to make a collection for next season.
While Sun Capital are busily trying to find a buyer, in the meanwhile the license for the trademark is in Cyprus! Which only seems to complicate the sell.
More about sun capital
“Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts and investments in market leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates invest in companies typically with the number one or two market positions in their industry, long-term competitive advantages and significant barriers to entry. Sun Capital affiliates have invested in more than 80 companies since their inception in 1995 with combined sales in excess of $20.0 billion. On a consolidated basis, Sun Capital’s portfolio companies would rank in the top 100 of Fortune Magazine’s listing of the 500 largest companies in the United States.”
Additional research taken from Le Figaro
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Category : fashion news
In an over-communicated world LVMH wants to cut through the clutter and bring you the “good goods”.
They have just recently launched NOWNESS, a website dedicated at introducing the Internet surfer to what they think are the finer things out there: as they put it –
“NOWNESS is an exciting new way to experience luxury lifestyle online, featuring daily content from the most respected and innovative creatives working today.”
The concept seems to be their answer to a brand blog that encompasses not one of their specific brands but the spirit of the group:- luxury, selectivity and exclusivity. Many people are still buzzing on Twitter about the Rodarte Video or the new instatlaiton of a digital photo-gallery.
For some the website will remain sticky and replace one of the many places people look online for inspiration and fresh news, for others it will just pass under the radar as an attempt by one of the largest international companies to be more intimate and in touch with its consumers, dreamers and brand followers.
Weekly Link Love -
Selectivism gives us daily photos of the best products to hit the Project stands straight from LV.
Palladum Boots, Cutler & Gross Eyewear, Puma Urban Mobility and more…
Gotta love it.
Karla finally opens her online shop
The shoe stalking continues with Refinery29 ’s round up of the best on the feet for NY Fashion Week
TrendDoll talks about the New Madonna project and Pays Tribute to Alexander McQueen
Tommy Hilfiger and Artist/Activist Keith Haring have joined forces to fight AIDS, with a small collection named Footwear in limited edition, composed of sneakers and rain boots for men, women and kids, in a worldwide preview at colette.
DETAILS:
shop here
www.colette.fr
213 Rue Saint-Honoré
75001 Paris, France
01 55 35 33 90
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Category : fashion news, new york
Tags: events, gallery, new york, supermodel
“Supermodels of the ’70s and ’80s” is the title of the new exhibition from photographer Timothy Greenfield-Sander’s showing at the Steven Kasher Gallery in Chelsea, New York.
The body of work includes well known supermodels from the era such as Beverly Johnson, Kim Alexis, Cheryl Tiegs, and Christie Brinkley.
Timothy writes: “I have always been interested in how we deal with aging in our hopelessly ‘youth oriented’ society. These women, now in their fifties, were once the reigning queens of American beauty. As ultimate icons of world-wide marketing, I knew their stories would be extraordinary and I wanted to hear what they had to say. For the portraits, I used my 8×10 Deardorff and also filmed a documentary of interviews and mise-en-scene.”
DETAILS:
“Supermodels of the 70s and 80s”
Runs until February 27
Steven Kasher Gallery
521 West 23rd Street
(212) 966-3978
Gallery hours are Tuesday through Saturday, 11 to 6pm.
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