ad campaigns

Joséphine de la Baume does Agent Provocateur

French actress and singer, Joséphine de la Baume is showing a lot of herself as the new face of Agent Provocateur Spring Summer 2011 campaign.  The photos are very raunchy showing mostly shots of her lady parts.

Joséphine de la Baume Agent Provocateur Mark Ronson

Wonder what Mark Ronson has to say about other men seeing so much of his girlfreinds crotch?

Ladies are you feeling the photos or the lingerie?

More photos here


Joséphine de la Baume Agent Provocateur

New Gucci Ad: Jennifer Lopez & Twins Max & Emme

The rumours have been confirmed by Gucci today about the new Ad campaign for their children’s clothing line. Two photos of surfaced of Jenifer Lopez and her twins Max and Emme.

Jennifer looks amazing and the twins are so cute! Gucci has recently put photos of the new kids clothing line on their Facebook page here.

JENNIFER-LOPEZ gucci ad twins

Melanie Fiona and Trey Songz- Rocawear ads

Singers Melanie Fiona and Trey Songz shot the Rocawear ads a while back. Here are two of my favorite shots. I love the rich details of the images, the interior deco is sick!

melanie fiona

trey songz

More images here from the source

Kate Moss New Face of Isabel Marant

Well if it seems like every other page you turn in you magazine there’s a picture of Kate Moss you’re probably right. Next to Giselle this girl gets more bang for  (a fashion magazine) book!

Madame Kate at the ripe ole age of 36 is doing what many top models, who’ve retired by this point, wish they could, work.

As the new face of chic Parisian label Isabel Marant, Kate brings the face to a Parisian favorite brand that has a cult like following of celebrities. Lets not even get into figures but that kind of marketing move doesn’t come cheap! * I mean they did call in the heavyweight, the big dog.

kate moss face of isabel marant

Kate Moss Isabel MarantKate Moss for Isabel Marant

I absolutely love the simplicity of the black and white ads, but my only concern is advertising clutter and brand dilution.


Kate is a well known and used face , Isabel Marant to many isn’t an internationally well known brand. Combined with the fact that she’s already doing ads for Longchamp , YSL, Balmain, Topshop and now Just Cavalli isn’t the chances of Isabel Marant getting lost in the Ad clutter is high? Especially in jam-packed mags where after seeing one Kate you’ve basically seen them all.

Or is it that we can never tire of Kate and that she can bring Isabel Marant exactly what they want, more visibility?

Other ads in run:

kate moss ysl ad parisiankate moss ads

kate moss just cavalli

kate moss longchamp

Print magazines are fighting back!

beyonce vogue cover

For the last two years print magazine are dying either from lack of readership, ad revenues or both, take examples like Domino, Business 2.o and Missbehave.

But I’ve got good news for all you mg hags – our  favorite print mags are fighting back! Or at least trying to.

Word from the grapevine is that :

“with a drop over 25% in ad revenue from print magazines last year, a group of prominent magazine publishers including Time Inc.,Hearst, Conde Nast, Meredith and Wenner Media are launching a jointly-funded $90 million dollar ad campaign to help convince readers, advertisers and shareholders of the “power of print.”  The 7-month campaign, developed with Y&R New York, is expected to roll out with lush color spreads in the May issues of nearly 100 print magazines and web sites with taglines such as “We Surf the Internet. We Swim in Magazines” and “Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”

Well, well…we’ll see how that goes.


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