Well if it seems like every other page you turn in you magazine there’s a picture of Kate Moss you’re probably right. Next to Giselle this girl gets more bang for (a fashion magazine) book!
Madame Kate at the ripe ole age of 36 is doing what many top models, who’ve retired by this point, wish they could, work.
As the new face of chic Parisian label Isabel Marant, Kate brings the face to a Parisian favorite brand that has a cult like following of celebrities. Lets not even get into figures but that kind of marketing move doesn’t come cheap! * I mean they did call in the heavyweight, the big dog.

Kate Moss for Isabel Marant
I absolutely love the simplicity of the black and white ads, but my only concern is advertising clutter and brand dilution.
Kate is a well known and used face , Isabel Marant to many isn’t an internationally well known brand. Combined with the fact that she’s already doing ads for Longchamp , YSL, Balmain, Topshop and now Just Cavalli isn’t the chances of Isabel Marant getting lost in the Ad clutter is high? Especially in jam-packed mags where after seeing one Kate you’ve basically seen them all.
Or is it that we can never tire of Kate and that she can bring Isabel Marant exactly what they want, more visibility?
Other ads in run:



