Recently came across a post on Buzzfeed about the before and afters of Pin Up Girls. It got me thinking about body image and how we feel about ourselves are closely related to the “norms” imposed by the media or popular culture.

It’s also interesting to see  the fashion from this time, women’s “fuller” bodies, and how even back then they had their version of modern day “photoshoping”.

Can you guys see it – In the origianl photo she  is holding a salt shaker. haha

To see more photos Click on Images for larger view or go directly to Buzzfeed.

Parisian brand Surface to Air has made its mark in the apparel and accessories industry  with its contemporary fashion for men and women.

Not to mention they dish out killer heels every season.

Don’t believe me, take a look around almost every streetsyle blog and lookbook and you’ll soon see their classic Buckle Sandals “partout”.  For a brand that’s only been around since 2000, it’s already made some major waves.

Who needs marketing when you have a good product, right?!

I’m in love with their recent Editorial done by Surface to Air Brasil. Not only does it play with the  seasons “must-have” all denim look, it’s a juxtaposition of  the woman as a bad-ass in a “typical” male role!

See more of the shoot here.

PARIS: Surface To Air |  108 rue Vieille du Temple 75003 Paris T+33 1 44 61 76 27

SÃO PAULO: Surface To Air | ALAMEDA LORENA, 1985 ~ SÃO PAULO ~ +55 11 3063 4206

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Have you guys seen the new fashion ads from Celine and The Limited?

What do they both have in common?

It’s very unlikely that any of these two things should coincide – but the guys at The Limited and Celine seem to think that certain athletic sports like Surfing and Skateboarding goes with their type of woman.

Like the one who catches a cab in the middle on New York with a sleek hairstyle, sexy bustier dress and a surfboard under arms.

Or perhaps, like the Celine woman who knows how to carry a oversized carry-all under a skateboard – now shouldn’t that be a sport in itself?

I think someone was having a lot of fun in both marketing departments thinking up these ads.  The 21st century woman can do and have it all, can’t we? Guess, like the The Limited  ad states they wanted to see “How far can you they go?”

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And I think this Ad has put the male model Sacha M’Baye on the models-to-watch radar for many people.

I shot this photo above while riding my bike around – its the ad used as a scaffolding for a building here in Paris overlooking La Seine river last week. I’m finally posting it, because I’ve since realized that Burberry also did a Video Lookbook. And it’s too cute not to share here.

So here we go.

xoxo…

I have a strong feeling we’ll be seeing a version of this at your nearest Zara…Yes, please!

Step, Clap, Go! from Opening Ceremony on Vimeo.

Still one of my best places in NYC to shop – unlike Colette here in Paris, they still have a focus on featuring a diversity of style and fashion innovators that aren’t all luxury related (I was so disappointed yesterday when I stepped into Colette, these days its more about the hype of Chanel, Fendi, Prada etc.)

So it was no surprise that they collaborated with retailer Target for the re-issuing of peices from the last 5 years of Target’s Go International Collection.

On the OC blog it’s said that “OPENING CEREMONY AT ACE was bustling last night, where, for one night only, the store became a Target GO Collective pop-up shop where shoppers could get their hands on 34 re-issued dresses from the 5 years of GO collections. The Ace hotel lobby, where DJs Mia Moretti and Caitlin Moe spun the tunes, wasn’t any less abuzz–especially once the beaming ladies of the Bad News Step Team, the stars of THE LATEST OCTV PRODUCTION, arrived and broke it down hard in their performance. After that, a Rodarte for Target-clad Santigold took the stage and gave a great show before surprise guest Sheila E. performed an energetic percussion set that sent drumsticks flying into the air. ” by Sofia CAVALLO

I’m sure we all wished were were there to celebrate 5 Years of Target GO International!

PS I’m just creating a Facebook fan page, started yesterday, so please FAN me! I promise to update it with daily streetstyle photos from people here in Paris.

Wonder what Mark Ronson has to say about other men seeing so much of his girlfreinds crotch?

Ladies are you feeling the photos or the lingerie?

More photos here

Jennifer looks amazing and the twins are so cute! Gucci has recently put photos of the new kids clothing line on their Facebook page here.

More images here from the source

Madame Kate at the ripe ole age of 36 is doing what many top models, who’ve retired by this point, wish they could, work.

As the new face of chic Parisian label Isabel Marant, Kate brings the face to a Parisian favorite brand that has a cult like following of celebrities. Lets not even get into figures but that kind of marketing move doesn’t come cheap! * I mean they did call in the heavyweight, the big dog.

Kate Moss for Isabel Marant

I absolutely love the simplicity of the black and white ads, but my only concern is advertising clutter and brand dilution.

Kate is a well known and used face , Isabel Marant to many isn’t an internationally well known brand. Combined with the fact that she’s already doing ads for Longchamp , YSL, Balmain, Topshop and now Just Cavalli isn’t the chances of Isabel Marant getting lost in the Ad clutter is high? Especially in jam-packed mags where after seeing one Kate you’ve basically seen them all.

Or is it that we can never tire of Kate and that she can bring Isabel Marant exactly what they want, more visibility?

Other ads in run:

For the last two years print magazine are dying either from lack of readership, ad revenues or both, take examples like Domino, Business 2.o and Missbehave.

But I’ve got good news for all you mg hags – our  favorite print mags are fighting back! Or at least trying to.

Word from the grapevine is that :

“with a drop over 25% in ad revenue from print magazines last year, a group of prominent magazine publishers including Time Inc.,Hearst, Conde Nast, Meredith and Wenner Media are launching a jointly-funded $90 million dollar ad campaign to help convince readers, advertisers and shareholders of the “power of print.”  The 7-month campaign, developed with Y&R New York, is expected to roll out with lush color spreads in the May issues of nearly 100 print magazines and web sites with taglines such as “We Surf the Internet. We Swim in Magazines” and “Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”

Well, well…we’ll see how that goes.