In an over-communicated world LVMH wants to cut through the clutter and bring you the “good goods”.

They have just recently launched NOWNESS, a website dedicated at introducing the Internet surfer to what they think are the finer things out there: as they put it –

“NOWNESS is an exciting new way to experience luxury lifestyle online, featuring daily content from the most respected and innovative creatives working today.”

The concept seems to be their answer to a brand blog that encompasses not one of their specific brands but the spirit of the group:- luxury, selectivity and exclusivity.  Many people are still buzzing on Twitter about the Rodarte Video or the new instatlaiton of a digital photo-gallery.

For some the website will remain sticky and replace one of the many places people look online for inspiration and fresh news, for others it will just pass under the radar as an attempt by one of the largest international companies to be more intimate and in touch with its consumers, dreamers and brand followers.

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