
Olsenboye - the new fashion line from the uber-stylish twins is about to launch in a JC Penny store near you.
WWD reports that “Beginning Nov. 6, Olsenboye will be available on jcp.com and in 50 stores, including the Manhattan flagship, for a limited time” then the line will rollout in 600 stores in February 2010 for the official launch.
They also plan to also roll out a guerrilla & viral marketing aimed at the Teen market with Olsenboye truck cruising around New York selling merchandise balloons, pins etc. this Monday.










Love it!! And apparently it is online starting today:) http://fashionableearth.org/blog/2009/11/06/olsenboye/