Olsenboye - the new fashion line from the uber-stylish twins is about to launch in a JC Penny store near you.
News has just broken that Mary Kate and Ashley Olsen are set to release their junior brand exclusively with JC Penny.
WWD reports that “Beginning Nov. 6, Olsenboye will be available on jcp.com and in 50 stores, including the Manhattan flagship, for a limited time” then the line will rollout in 600 stores in February 2010 for the official launch.
They also plan to also roll out a guerrilla & viral marketing aimed at the Teen market with Olsenboye truck cruising around New York selling merchandise balloons, pins etc. this Monday.
Love it!! And apparently it is online starting today:) http://fashionableearth.org/blog/2009/11/06/olsenboye/